

Logo · Branding · Custom WordPress design
Heather Duffy
Wayfinder Custom Design
I designed Heather’s logo, branding, and custom WordPress website together so her coaching practice would have a consistent look from the start.
Explore the projectWeb design & development studio
I'm Joi. I design logos and websites, and I write the code that makes them work. Whether you're starting a business or rethinking a site you've had for years, I'll help you figure out what you need and build it with you.

Some clients need a logo and a few pages. Others need an online store, a membership site, or a custom tool. We can talk through what makes sense for you.
How I work
You don't need to arrive with a finished plan. I'll ask questions, help you sort through your ideas, and explain the options as we go.
I want to understand what you do, who you want to reach, and what you need help with. If you already have a website, we'll talk about what's working and what you wish were different.
Before I start designing pages, we talk through what people need to know about you. That helps us decide what belongs on the site and how to organize it.
I'll recommend an approach based on what your site needs to do. That might be a simple website, WordPress, or something custom. I'll explain why so you can make an informed choice.
If you'd like to update the site yourself, I'll build that into the plan and show you how. If you'd prefer help with updates, we can arrange that too.
Selected work


Logo · Branding · Custom WordPress design
Wayfinder Custom Design
I designed Heather’s logo, branding, and custom WordPress website together so her coaching practice would have a consistent look from the start.
Explore the project


Logo · Branding · WordPress website
Wayfinder Custom Design
Julie wanted a logo, branding, and a website she could update herself. I designed them together and built the site in WordPress.
Explore the project

Website design & development · Interactive lot map
I built the community website and an interactive map so buyers can explore the development’s three phases, check lot prices, and look at recorded surveys.
Explore the projectWayfinder design / For the Wayfinder community
I bring Wayfinder coaching into our work on your brand and website.
It can be hard to describe your own work, even when you’re good at helping other people understand theirs. As a Wayfinder coach and designer, I can help you talk through what you want to say while we work on your logo, branding, and website.
We’ll use the Wayfinder process to notice what feels right, what feels forced, and what you might be holding back. Those conversations help us make decisions about the words, colors, images, and pages as we build.
Here’s how we’ll work together.
I’ll ask about the people you want to help and what you want them to understand about working with you. We can also make room for whatever comes up around putting yourself out there.
As we explore words, logos, and colors, you’ll have room to respond honestly. You don’t have to know the design terms to tell me something doesn’t feel like you.
I handle the design and technical work, and you stay involved as it takes shape. We keep checking that the site says what you mean and helps people understand what you offer.
You may need branding, a website, or help with both. We’ll decide together where to start and how much support you’d like.
Tell me a little about your business and what you'd like help with. It's okay if you still have questions about where to start.
Start the conversation