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Web design & development studio

Tell me what you have in mind.

I'm Joi. I design logos and websites, and I write the code that makes them work. Whether you're starting a business or rethinking a site you've had for years, I'll help you figure out what you need and build it with you.

Hand-blown blue glass angelfish

Some clients need a logo and a few pages. Others need an online store, a membership site, or a custom tool. We can talk through what makes sense for you.

How I work

We'll figure it out together.

You don't need to arrive with a finished plan. I'll ask questions, help you sort through your ideas, and explain the options as we go.

01

First, tell me about your work

I want to understand what you do, who you want to reach, and what you need help with. If you already have a website, we'll talk about what's working and what you wish were different.

02

We work out what you want to say

Before I start designing pages, we talk through what people need to know about you. That helps us decide what belongs on the site and how to organize it.

03

Then I design and build it

I'll recommend an approach based on what your site needs to do. That might be a simple website, WordPress, or something custom. I'll explain why so you can make an informed choice.

04

We plan for what happens after launch

If you'd like to update the site yourself, I'll build that into the plan and show you how. If you'd prefer help with updates, we can arrange that too.

Selected work

Here are a few recent projects.

View all projects

Wayfinder design / For the Wayfinder community

You don’t have to figure it all out before we start.

I bring Wayfinder coaching into our work on your brand and website.

It can be hard to describe your own work, even when you’re good at helping other people understand theirs. As a Wayfinder coach and designer, I can help you talk through what you want to say while we work on your logo, branding, and website.

We’ll use the Wayfinder process to notice what feels right, what feels forced, and what you might be holding back. Those conversations help us make decisions about the words, colors, images, and pages as we build.

Here’s how we’ll work together.

  1. 01

    We talk about you and your work.

    I’ll ask about the people you want to help and what you want them to understand about working with you. We can also make room for whatever comes up around putting yourself out there.

  2. 02

    We try things and see what fits.

    As we explore words, logos, and colors, you’ll have room to respond honestly. You don’t have to know the design terms to tell me something doesn’t feel like you.

  3. 03

    I build the site with your input.

    I handle the design and technical work, and you stay involved as it takes shape. We keep checking that the site says what you mean and helps people understand what you offer.

You may need branding, a website, or help with both. We’ll decide together where to start and how much support you’d like.

Have a project in mind?

Tell me a little about your business and what you'd like help with. It's okay if you still have questions about where to start.

Start the conversation