Chad Ackerman Real Estate
The Problem
Chad needed more than a standard real estate website. He wanted a membership-gated content experience: registered members could access premium insights, courses, and exclusive real estate content, while casual visitors saw just enough to be intrigued. The catch? No off-the-shelf plugin did exactly what he needed — they were either too bloated, too rigid, or would break the visual experience he had already invested in.
What I Built
I built a custom WordPress membership plugin from scratch — the CARE Membership System. It handles tiered access across multiple membership levels (Insights, Learning Journey, Masterclass), conditionally rendering content based on login status and tier. Casual visitors get a tasteful preview; authenticated members get the full experience. The restriction logic is clean and lightweight, with features like returning-user detection via persistent cookies, smart CTAs that adapt based on membership level, and auto-enrollment into courses through Thrive Apprentice
The lead capture and membership flow runs through HubSpot, wired together with Zapier automations and custom REST endpoints so that sign-ups flow into Chad’s CRM without anyone touching a spreadsheet. I also implemented content copy protection, a tabbed settings interface for easy content management, and GDPR-compliant cookie consent through CookieYes.
The Result
A membership site that looks polished, works exactly as intended, and doesn’t require Chad to manage anything manually. Lead data flows into his CRM automatically. Members get a tiered premium experience with courses and exclusive content. Everyone else gets a preview that makes them want to sign up.