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Selected work / Glass Fish Design

Here’s what I’ve been
working on.

Some of these clients came to me for a logo and a website. Others had a brand they loved and needed help with the site. Here’s a look at what we worked on together.

01 / Logo, brand & web

Here’s how the design came together.

For some of these projects, I worked on the logo and branding too. For others, the focus was a custom website.

Logo · Branding · Custom WordPress design

Heather Duffy

Wayfinder Custom Design

I designed Heather’s logo, branding, and custom WordPress website together so her coaching practice would have a consistent look from the start.

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Behind the project

Working on the brand and website together

Heather’s project included her logo, branding, and a fully custom WordPress website. I designed the monogram and chose the earthy colors and type, then carried those choices through the site.

The website gives people a place to learn about Heather, read about her approach to coaching, and get in touch. Working on the branding and site together meant we could consider how everything would fit as we went.

  • Logo Design
  • Brand Identity
  • WordPress

Logo · Branding · WordPress website

Julie Van Meter

Wayfinder Custom Design

Julie wanted a logo, branding, and a website she could update herself. I designed them together and built the site in WordPress.

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Behind the project

A website Julie could manage herself

Julie wanted to be able to write blog posts and update her pages without calling a developer every time. That was part of the plan from the beginning, along with designing her logo and branding.

I created the logo and warm color palette, then used them throughout her WordPress site. I organized the pages around her work and gave her a way to edit the content without touching code.

Once the site was ready, I showed Julie how to publish posts and make updates herself, so she could keep sharing her work after launch.

  • Logo Design
  • Branding
  • WordPress
  • Client Training

Logo · Branding · Custom WordPress design

Psychedelic Wayfinder

Wayfinder Custom Design

I designed the logo, branding, and custom WordPress website for the Wayfinder Psychedelic Collective, bringing the whole project together from the start.

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Behind the project

The logo, branding, and website together

I created the logo and branding for the Wayfinder Psychedelic Collective, then carried that design through a custom WordPress website. The collective brings together people exploring the connection between coaching and psychedelic experiences.

The homepage introduces the collective’s approach and the people behind it, then helps visitors find programs, articles, and ways to join the community. I used the large portrait and warm orange and blue colors to give the site its own look.

  • Logo Design
  • Branding
  • Website Design
  • WordPress

Branding · Website design

Inner Strength Life Coach

Wayfinder Custom Design

I created the branding and website design for Amy Ibarra’s coaching practice, using mountains, outdoor imagery, and a purple and green palette.

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Behind the project

Designing for Amy’s coaching practice

I created the branding and website design for Inner Strength Life Coach. The mountain motif, purple and green colors, and outdoor photographs give Amy’s practice a recognizable look across the site.

The pages introduce Amy, explain her coaching, and give her a place to share her reflections. I worked on how those pieces would look together and how visitors would find their way through them.

  • Branding
  • Website Design
  • Life Coaching

Logo · Brand identity

Unlock You Coaching

Wayfinder Custom Design

Brand ready · Website in progress

The logo and branding for Unlock You Coaching are ready. I’m now working on the website.

Behind the project

Branding first, with the website underway

I designed the logo and branding for Unlock You Coaching. The logo includes a lock detail that plays on the name, with blues, soft white, and gold in the color palette.

The branding is complete, and the website is still in progress. What you see here is the identity we’ll use as that work continues.

  • Logo Design
  • Brand Identity

Logo design

Treehouse Family Medicine

Wayfinder Custom Design

I designed the logo for this family medicine practice, combining a tree and a house in a design that works in both stacked and horizontal layouts.

Featured for logo design. The client has since updated the website.

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Behind the project

I brought a tree and a house together in the logo for Treehouse Family Medicine. I also created a horizontal version so they could use it in spaces where the taller logo wouldn’t fit.

The work shown here is my logo design. The client has since updated the website.

  • Logo Design

02 / Websites & custom builds

Websites built around how you work.

A builder needs to show people their homes. A consultant needs to explain how they can help. I work with each client to figure out what their website needs to do, then design and build it.

Millers Ridge Estates homepage with an aerial community photograph and the headline Find your homesite in Sherwood
Interactive lot map
Preview of the interactive lot map with phase controls and color-coded lots
01   Choose a phase02   Select a colored lot03   Explore the survey details

Website design & development · Interactive lot map

Millers Ridge Estates

I built the community website and an interactive map so buyers can explore the development’s three phases, check lot prices, and look at recorded surveys.

Try the live lot map
Behind the project

Helping buyers explore the available lots

For Millers Ridge Estates, I designed and built the website and a custom interactive lot map. Visitors can choose a development phase, select a colored lot, and open a larger view of its recorded survey. Prices appear on the map, and visitors can zoom in for a closer look.

The rest of the site introduces the community and helps people find the lot information and contact the builder. I used the client’s existing community branding for the design.

  • Web Design
  • Custom Development
  • Interactive Map
Freedom Ownership Group’s website with its family photograph and consultation invitation

Website design & development

Freedom Ownership Group

I designed and built the website using Freedom Ownership Group’s existing branding, helping visitors find information about their services and request a consultation.

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Behind the project

Helping visitors understand the services

Freedom Ownership Group already had a logo and branding. I used those as the starting point for the website design and development.

I organized the services, process, and resources so visitors could learn how the company works and find the consultation form when they were ready to get in touch.

  • Web Design
  • Development
HealthPro EQ website design

Website design & development

HealthPro EQ

I rebuilt HealthPro EQ’s website to make its programs easier to understand and found a setting that had been keeping the site out of Google’s search results.

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Behind the project

Making the programs easier to find and understand

HealthPro EQ’s old GoDaddy site had broken images, outdated event information, and content that was hard to find. Matt’s experience and the details of his healthcare coaching programs were getting lost in the pages.

I rebuilt it as a single-page website, organizing the information around Matt’s background and what the programs offer. Visitors can book a conversation through Calendly or request a free DISC assessment.

During the rebuild, I found a noindex tag and a robots.txt configuration that were blocking search engines. I corrected both, and the site’s Lighthouse SEO score reached 92.

I built the site with Astro and Tailwind CSS, hosted it on Cloudflare Pages, and connected the forms through Web3Forms.

  • Astro
  • Tailwind CSS
  • Cloudflare Pages
  • SEO
Chad Ackerman Real Estate website design

WordPress · Custom membership plugin · Integrations

Chad Ackerman Real Estate

I built a custom WordPress membership plugin for Chad’s site, connecting member access, course enrollment, and sign-ups to the tools he already uses.

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Behind the project

Getting the membership system to work the way Chad needed

Chad wanted to offer members real estate insights and courses while letting other visitors preview the content. The available plugins didn’t fit the membership setup and site design he had in mind.

I built the CARE Membership System, a custom WordPress plugin that controls access for the Insights, Learning Journey, and Masterclass levels. It shows content based on a visitor’s membership, recognizes returning users, and enrolls members in courses through Thrive Apprentice.

I also connected the sign-up process to HubSpot through Zapier and custom integrations, so new lead information goes into his contact system automatically. The plugin includes content management settings, copy protection, and cookie consent through CookieYes.

Hear from Chad

  • WordPress
  • Custom Plugin
  • Membership
  • HubSpot
  • Performance
Homes by Randy’s website featuring a custom home and the headline A Home That Is Entirely Yours

Website design & development

Homes by Randy

I designed and built a site where people can browse the Randy Wiggins Company’s homes, get to know the builder, and find available places to build.

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Behind the project

Showing the homes and the people who build them

For Homes by Randy, I used large photographs to give visitors a good look at the company’s work. The site also introduces the builder and helps people explore where they could build a home.

I worked with the company’s existing logo and branding. My part was the website design and development, including the connection to Millers Ridge Estates and its lot information.

  • Web Design
  • Development

Wayfinder design / For the Wayfinder community

You don’t have to figure it all out before we start.

I bring Wayfinder coaching into our work on your brand and website.

It can be hard to describe your own work, even when you’re good at helping other people understand theirs. As a Wayfinder coach and designer, I can help you talk through what you want to say while we work on your logo, branding, and website.

We’ll use the Wayfinder process to notice what feels right, what feels forced, and what you might be holding back. Those conversations help us make decisions about the words, colors, images, and pages as we build.

Tell me what you’re thinking

Here’s how we’ll work together.

  1. 01

    We talk about you and your work.

    I’ll ask about the people you want to help and what you want them to understand about working with you. We can also make room for whatever comes up around putting yourself out there.

  2. 02

    We try things and see what fits.

    As we explore words, logos, and colors, you’ll have room to respond honestly. You don’t have to know the design terms to tell me something doesn’t feel like you.

  3. 03

    I build the site with your input.

    I handle the design and technical work, and you stay involved as it takes shape. We keep checking that the site says what you mean and helps people understand what you offer.

You may need branding, a website, or help with both. We’ll decide together where to start and how much support you’d like.

Clients I’ve worked with this way

Heather Duffy Logo, branding & custom WordPressJulie Van Meter Logo, branding & WordPressUnlock You Coaching Logo & brand identity · Website in progress

If Amy Pearson or someone in the Wayfinder community sent you here, welcome. I’d love to hear about your work and what you’re hoping to do next.

Something in mind?

What would you like help with?

If something here reminds you of what you’ve been wanting for your own business, tell me about it. We can talk through the possibilities.

Start a conversation